![]() Side-by-side comparisons are probably the most common way of making such infographics. Infographics also work quite well for making comparisons, as you can visually organize the information about the two (or more) items and highlight their similarities and differences in an easy-to-understand way. Other than facilitating link building, you can also use infographics with original research for many other purposes, including increasing the trust and authority of your website in the eyes of your visitors. We touched upon this topic in the link building point. The content marketing lifecycle infographic is a great example of this. ![]() Another great side of using visuals is that you can explain relatively complex information and processes with simple and interactive graphs. With this content, the chances are high that other websites will use your findings and infographics on their pages and reference you with a backlink.
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